The company launches ‘switch to Coinswitch’ campaign to drive crypto adoption

Bangalore, 20^th June 2024: CoinSwitch, India’s largest crypto trading platform, announces its new campaign, ‘Switch to CoinSwitch’, designed to break down barriers to crypto adoption. As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from June 15 to July 15, 2024.

Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room.

Talking about the campaign, Balaji Srihari, Business Head, CoinSwitch said “Love for football is sweeping the world, and India is no exception. During the last tournament in 2020, millions of viewers tuned in to watch the entire event and we are hoping that viewership will grow even more this year. With this engaged audience profile, the UEFA Euro Cup 2024 presents a perfect opportunity for us to connect with our target audience.”

The company is celebrating its seventh anniversary this month. CoinSwitch was launched to provide a simple and seamless platform for users to trade crypto assets in Indian Rupees. Over the years, the platform has expanded its offerings to serve the full expanse of retail users, and advanced traders with the app and CoinSwitch PRO. Compliance and regulations have always been top priorities for CoinSwitch. The platform is fully compliant with the KYC and PMLA guidelines and is a reporting entity under the Financial Intelligence Unit (FIU). Additionally, to ease the tax-filing process for crypto investors, CoinSwitch offers comprehensive tax reports to its users.

“With the approval of ETFs, crypto has achieved significant institutional acceptance globally, attracting even traditional asset managers like BlackRock and Fidelity and solidifying its position as a valuable asset class. Now, more than ever, it is crucial for investors to understand crypto and its fundamentals. We are launching this campaign to demonstrate that crypto assets can be a part of Indian investors’ diversified portfolio.” Balaji Added

CoinSwitch is the largest crypto platform in India, with over two crore registered users. The company has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021 to become India’s most-valued crypto Unicorn at a valuation of $1.9 billion.

Coinswitch Becomes The Official Partner For The UEFA Euro Cup 2024 On Sony LIV

Bangalore, India – CoinSwitch, founded in 2017 by Ashish Singhal, Vimal Sagar Tiwari, and Govind Soni, has emerged as a beacon of innovation in the crypto trading landscape. Addressing the significant challenge of comparing crypto prices across multiple exchanges to offer the most cost-effective trades, CoinSwitch has grown to become India’s largest crypto trading platform, with over 2 crore registered users.

With an investor-friendly platform for both retail investors (our app) and traders (PRO), CoinSwitch’s business model is simple: it earns from the commissions charged for executing the buy and sell transactions on the users’ behalf. As the company celebrates its 7th anniversary this year, it proudly stands as a unicorn valued at $1.9 billion, making it the most valuable Indian crypto investing platform.

A Comprehensive Trading Platform – The CoinSwitch app supports a wide range of crypto, with over 150+ coins listed on the platform including Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Dogecoin (DOGE), and Litecoin (LTC). For advanced traders, CoinSwitch Pro offers multi-exchange trading with one account, featuring analytics tools, limit orders, and pooled liquidity from top crypto exchanges in India and abroad. In 2022, the platform introduced the Recurring Buy Plan (RBP) for crypto, launched CRE8, the first benchmark index for the Crypto market in the Indian Rupee, and released CoinSwitch Pro, the first Rupee-powered crypto platform for multi-exchange trading. It is a founding member of the Bharat Web3 Association (BWA). Daily average user registrations have grown fivefold in 2024.

Commitment to Transparency – Recently, CoinSwitch published the third edition of its Proof of Reserves (POR), conducted according to the standards prescribed by the Institute of Chartered Accountants of India (SRS 4400) for the status of cryptos and INR held as of March 31, 2024. The platform maintains a 1:1 ratio against total customer holdings, including crypto and INR, ensuring transparency and trust. The POR release stated the status as of March 31, 2024, being: Total Customer Holdings (Crypto + INR): ₹2,774.10 crore. Total CoinSwitch Holdings (Crypto + INR): ₹3,497.22 crore.

CoinSwitch was the first Indian crypto platform to share its proof of reserves in November 2022, establishing it as a trust marker by the crypto industry. “Trust is the foundation of every successful business relationship. At CoinSwitch, we understand that earning and keeping the trust of our users is paramount. Our third Proof of Reserves demonstrates our commitment to transparency and accountability — giving our customers full confidence that their assets are safe and secure with us,” said Balaji Srihari, Business Head, CoinSwitch.

Key Insights on Proof of Reserves (POR)

• What is Proof of Reserves? – Proof of reserves (POR) establishes transparency and verifiability of a crypto platform’s claimed assets. This is achieved through an independent review and on-chain validation.
• The independent reviewer verifies the platform’s crypto and fiat holdings (Indian Rupees) and compares them with users’ assets and balances.
• A ratio of 1:1 or higher means the platform holds all user assets and fiat balances, allowing users to redeem or withdraw them at any time.

Driving Innovation with CoinSwitch Ventures – CoinSwitch Ventures, the company’s investment arm, funds early-stage startups developing blockchain-based solutions. To date, it has invested in 12 startups and facilitated nearly $25 million in subsequent funding.

Bangalore: The Epicenter of Innovation – The significance of Bangalore for CoinSwitch lies in the company’s deep roots within the vibrant tech ecosystem of the city. Bangalore is at the core of CoinSwitch’s success, embodying the city’s spirit of innovation and entrepreneurship. As home to 8.3% of India’s nearly 1.9 crore crypto investors, the city’s robust tech ecosystem has been essential in CoinSwitch’s mission to democratize investments and make wealth-tech accessible to all Indians.

As per CoinSwitch’s India portfolio 2023 report, Bangalore, alongside Delhi and Mumbai are among the top 10 cities with the highest crypto adoption in India.

Mentioned below are some key data points from Bangalore

• Most active age group: 26-35 years
• Over 11.66% of users (app+pro) from Bangalore are women

The city’s tech landscape has played a crucial role in shaping CoinSwitch’s journey towards democratizing investing and making wealth-tech accessible to all Indians. Additionally, Bangalore’s reputation as a hub for innovation and entrepreneurship aligns with CoinSwitch’s mission to revolutionize the financial investment landscape in India. The company’s presence not only reflects its origins but also underscores its commitment to innovation, diversity, and technological advancement within the dynamic tech ecosystem of the city.

Mentioned below are some key data points from Karnataka

• Most active age group: 26-35 years
• Out of the total CoinSwitch users 6.6% are from Karnataka.
• Over 11.60% of users (app+pro) from Karnataka are women

Government initiatives, such as Startup Karnataka, have actively supported CoinSwitch’s efforts to promote blockchain-based solutions, demonstrating the government’s commitment to fostering a conducive environment for tech startups. CoinSwitch has hosted blockchain hackathons like “Building Future Cities” in collaboration with Startup Karnataka to stimulate blockchain-based solutions for everyday problems faced by India’s population, showcasing a commitment to fostering innovation and empowering young innovators. Bangalore’s vast pool of skilled tech professionals has enabled CoinSwitch to attract and retain top talent, crucial for driving its mission to democratize investments and make wealth-tech accessible to all Indians.

By being a part of Bangalore’s blockchain tech ecosystem, CoinSwitch has collaborated with other startups, investors, and industry players to drive innovation, explore new opportunities, and stay at the forefront of technological advancements in the Web3 space.

Looking Forward

The company is poised to continue its growth trajectory, with plans to expand its product offerings and user base. The company remains committed to its vision of making wealth creation accessible and equitable for all, leveraging technology and innovation to achieve this goal. As it moves forward, the focus will remain on relentless innovation and maintaining high standards of regulatory compliance.

Coinswitch: Pioneering Growth And Innovation From Bangalore, India’s Silicon Valley

Actress Model Yashika Basera Gorgeous  Hot & Sexy Pictures

Actress Model Yashika Basera Gorgeous  Hot & Sexy Pictures

Model & Influencer Anchal Kumar Mittal, collaborated with Vivo – a global leader in innovative mobile technology to announce the Indian launch of the X Fold3 Pro, a groundbreaking addition to its segment-redefining foldable smartphone series.
The X Fold3 Pro boasts a remarkably light and thin design without compromising on flagship performance, durability, or battery capacity. The vivo ZEISS Co-engineered Imaging System on the X Fold3 Pro delivers professional-level imaging results. Anchal Kumar Mittal’s creative photos are proof that every shot captures vivid colours and realistic details.
Commenting on the same Anchal said “Collaborating with vivo on the X Fold3 Pro has been an exhilarating experience. I’ve witnessed the fusion of technology and artistry, resulting in a device that truly pushes boundaries. The seamless foldable design and exceptional camera capabilities redefine what a smartphone can be. This is truly next-gen technology at its best.”
The Vivo X Fold3 Pro is perfect for creative professionals as for them a reliable smartphone is more than a communication tool. The X Fold3 Pro’s large, immersive display, precise colour reproduction, versatile camera system, drop resistance, huge battery and quick charging abilities ensure that it is a canvas for inspiration. Whether it’s a behind-the-scenes photo shoot, a live stream, or a spontaneous creative burst, the X Fold3 Pro ensures that every moment is beautiful.

Anchal Kumar Mittal Joins VIVO X Fold3 Pro’s Creative Journey

दिल्ली, 23 जून। ‘समाजवादी चिंतक रघु ठाकुर भारत के एकमात्र राजनेता हैं जो सामयिक मुद्दों पर लगातार लिख रहे हैं। वे अकेले व्यक्ति हैं जो साहस के साथ सत्ता की आलोचना करते हैं।उनके लेखों में अध्ययन, अनुभव और विचार की गहराई है और उनकी लिखी पुस्तकें स्थायी महत्व की हैं। हमें रघु ठाकुर जी का मजबूती से साथ देना चाहिए।’

इंदिरा गाँधी राष्ट्रीय कला केन्द्र के अध्यक्ष व वरिष्ठ पत्रकार रामबहादुर राय ने यह विचार आज दिल्ली के कांस्टीट्यूशन क्लब में रघु ठाकुर की दो पुस्तक ‘ समस्या और समाधान ‘ व‌ ‘ आमजन और राजनीतिक ‘ के विमोचन समारोह के अवसर पर व्यक्त किये।

विमोचन समारोह में उत्तरप्रदेश विधानसभा के पूर्व अध्यक्ष हृदयनारायण दीक्षित, हरिजन सेवक संघ के उपाध्यक्ष लक्ष्मी दास, राज्यसभा के सदस्य संजय सिंह, राजनाथ शर्मा ( बाराबंकी)  उपस्थित थे । अध्यक्षता रघु ठाकुर ने की।

विभिन्न समाचारपत्रों में प्रकाशित रघु ठाकुर के चयनित लेखों पर आधारित

‘ समस्या और समाधान’ व ‘ आमजन और राजनीति ‘ पुस्तक का पुरोकथन रामबहादुर राय ने लिखा है और सम्पादन डाक्टर शिवा श्रीवास्तव ने किया है।

प्रकाशन दिल्ली स्थित प्रकाशन संस्थान वी एल मीडिया सॉल्यूशंस ने किया है।

रामबहादुर राय ने कहा कि रघु ठाकुर के लेखों का गहराई से अध्ययन के बाद वे देश में दो बातों की विशेष जरूरत अनुभव करते हैं। पहली तो यह कि गांवों को जिला प्रशासन के चंगुल से निकाला जाये। दूसरा यह कि जनप्रतिनिधियों के नैतिक चरित्र की वापसी के लिए सांसद निधि समाप्त की जाये।

अध्यक्षीय उद्बोधन में रघु ठाकुर ने कहा कि हिन्दुस्तानी संसद के चरित्र को बदलने के लिए जरूरी है कि संसद गरीब के साथ एकाकार हो । जो सांसद निधि आमदनी का जरिया बन गयी है उसकी समाप्ति की जरूरत है।भारतीय लोकतंत्र की रक्षा के लिए कई स्तरों पर प्रयास की जरूरत है। पहला तो यही कि हमें हर गलत काम के लिए ‘ न ‘ कहना सीखना होगा। देश में हर प्रकार की कट्टरता समाप्त कर संवाद का वातावरण बनाने के साथ इस तरह के चुनाव- सुधार की जरूरत है कि गरीब आदमी भी चुनाव लड़ सके और वह अमीरों के कहे मुताबिक किसी कागज पर दस्तखत के लिए मजबूर न हो। राजनीतिक दलों में आंतरिक लोकतंत्र की जरूरत है। समाज में नैतिकता रहेगी तभी संवेदनशीलता बढ़ेगी। उन्होंने कहा कि मतभिन्नता लोकतंत्र में होती है पर लोकतंत्र का असली मर्म है मतभिन्नता में संवाद। आज समाजवाद के लिए यह जरूरी हे।

राज्यसभा सदस्य संजय सिंह ने कहा कि एक स्वस्थ लोकतंत्र में परस्पर असमहमति के बात भी चर्चा चलती रहती है। देश में पूंजीवाद को समाप्त करने के लिए कुटीर उद्योगों को प्रोत्साहित करने की जरूरत बताते हुए उन्होंने कहा  कि महात्मा गॉंधी का रास्ता ही खुशहाली का रास्ता है।

उत्तर प्रदेश विधानसभा के पूर्व अध्यक्ष हृदयनारायण दीक्षित ने कहा कि रघु ठाकुर के लेखों को पढ़ने के बाद हमें यह बात समझ में आती है कि हमें अतीतजीवी अस्मिताओं को समाप्त कर राष्ट्रीय भारतीय अस्मिता कायम करने की जरूरत है जिसे जर्मन विद्वान मैक्समूलर ने अपनी रचना ‘ भारत से हम क्या सीख सकते हैं ‘ भारत की विशेषता कहा है।

हरिजन सेवक संघ के उपाध्यक्ष लक्ष्मी दास ने कहा कि महात्मा गाँधी के आदर्शों के प्रति आस्थावान रघु ठाकुर जैसे लेखकों का अब अकाल होता जा रहा है।

पुस्तक विमोचन समारोह में कांस्टीट्यूशन क्लब में उमड़े श्रोताओं व खचाखच भरे सभागार को देखकर उत्तरप्रदेश विधानसभा के अध्यक्ष हृदयनारायण दीक्षित ने कहा कि उन्होंने पुस्तक- विमोचन के अनेक आयोजन देखे हैं पर इतनी बड़ी संख्या में श्रोता कभी नहीं देखे।

कार्यक्रम का संचालन नित्यानंद तिवारी ने किया।

वी एल मीडिया सॉल्यूशंस द्वारा प्रकाशित पुस्तकों का विमोचन