~Launches inspiring campaign ‘Bade Kaam Ka Khel’ that resonates with audiences across India’s heartland~

India, September 26^th, 2024: BigCash, one of India’s fastest-growing real money gaming platforms, proudly announces its collaboration with acclaimed Bollywood actor Mr. Nawazuddin Siddiqui as its new celebrity brand endorser. Known for his authentic persona and relentless drive, Siddiqui embodies the spirit of BigCash’s latest campaign, ‘Bade Kaam Ka Khel.’

The ‘Bade Kaam Ka Khel’ campaign, currently live across TV, radio, social media, and digital platforms nationwide, taps into the aspirations of everyday Indians. With Mr. Nawazuddin Siddiqui leading the way, the campaign is about more than just playing games—it’s about using strategy, sharpening skills, and seizing opportunities to win in a safe and secure gaming environment.

Commenting on this significant partnership, Ankur Singh, CEO of BigCash, said, “Mr. Nawazuddin Siddiqui’s journey from humble beginnings to becoming a national icon is a story that resonates deeply with the millions of players on our platform. His authenticity and relatability, especially with audiences from India’s heartland, make him the perfect ambassador for BigCash. We’re excited to have him represent our brand as we continue to grow and deliver an unparalleled gaming experience.”

Through this nationwide campaign, BigCash aims to connect with millions of gamers across the country, particularly in emerging regions, reinforcing its position as the go-to platform for skill-based real money gaming.

The campaign features a powerful narrative, with Mr. Nawazuddin delivering the message “Zindagi me kuch bada karne ke liye bus khoon paseena ek nahi karna padta hai… but on BigCash, playing skill-based games is one of the best ways to achieve something big.” This messaging reflects the hard work, strategy, and dedication that BigCash players bring to their gaming experience. The collaboration captures the essence of individuals who, like Mr. Nawaz, come from modest beginnings but possess a fierce determination to succeed. The campaign’s centrepiece, including the TV commercials and media strategy, was conceptualized and executed by Green Giraffe Media Agency.

Celebrated for his compelling performances in Indian cinema, Mr. Nawazuddin Siddiqui brings authenticity, grit, and versatility—qualities that align perfectly with BigCash’s brand ethos. Expressing his excitement about the partnership, he said, “BigCash represents a new era in gaming—one that combines skill, strategy, and the thrill of competition. I’m excited to be part of this journey and connect with millions of gamers across the country who share my passion for winning.”

BigCash continues to lead the real money gaming space in India, offering popular games like poker, rummy, ludo, and fantasy cricket, while ensuring secure transactions, user safety, and fair play. With over 5 crore players and counting, the platform’s partnership with Nawazuddin Siddiqui marks a new chapter and underscores the app’s commitment to providing an engaging, high-quality gaming experience that appeals to both casual players and gaming enthusiasts alike.

As India’s real money gaming market continues to thrive, BigCash’s collaboration with Mr. Nawazuddin Siddiqui is set to deepen its connection with players, particularly in India’s heartland, while reinforcing its commitment to delivering an unmatched experience built on trust, skill, and fair play.

About BigCash:

Established in 2017, BigCash is India’s fastest growing multi-gaming platform that offers 20+ exciting games in cards, casual and fantasy cricket segments. The company specializes in creating and introducing futuristic games in the real money gaming segment.

BigCash platform is already trusted 5 Cr+ users from all across India and is quickly gaining popularity in the international markets. With monthly active user base of 1.5 million. 5 Lac+ users are daily winning at BigCash platform, and making the most of their gaming skills.

For more information, visit https://www.bigcash.live/ 

Bigcash Welcomes Nawazuddin Siddiqui As Brand Ambassador, Unveils National Campaign ‘Bade Kaam Ka Khel’

Swiggy One and One Lite members now enjoy exclusive offers on Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar and more this festive season

India, 25^th September 2024: Swiggy, India’s pioneering on-demand convenience delivery platform, today announced the addition of “Privileges” to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers nationwide, Swiggy One is the country’s only membership program offering benefits across food, quick commerce, dining out and pick-up and drop services. By going beyond the app through strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and more, Swiggy One enhances its offerings with exclusive privileges.
Extending Swiggy One privileges beyond the Swiggy app

Swiggy One Privileges brings exclusive offers and perks that extend beyond Swiggy’s multiple offerings, bringing users the best from Swiggy’s partners across travel, entertainment, OTT, shopping and beauty categories to elevate the Swiggy One member’s experience by focusing on every aspect of their lives.

In travel, Yatra offers exclusive value-added services such as free cancellation, free seat, or free meal selection on flights to Swiggy One members. In entertainment, Cinepolis offers an exclusive Flat 30% discount on movies and food & beverages on their website and app bookings. Additionally, members can also enjoy a flat 25% discount on food and beverages at the Cinepolis F&B counter.

Swiggy One members also have exclusive offers from popular OTT platforms such as INR 150 discount on Amazon Prime, 50% discount on the Disney+Hotstar 3M Super plan, and Buy 1 Get 1 month or Buy 12 Get 3 months offers on SonyLiv Premium plans.

Croma is offering an exclusive 7.5% discount on purchases of INR 30,000 and above at any of its stores. Hamleys is offering free entry to the play arena across their major outlets. On beauty and fashion, Swiggy One Privileges extend to brands like Ajio with a flat 20% off on select merchandise and Lakme with a complimentary waxing on facial service.

Commenting on the added Privileges to the Swiggy One membership program, Anurag P, VP of Growth at Swiggy said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”

How to avail Swiggy One “Privileges”

Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one- step process keeps members informed and engaged throughout their membership, with multiple touch points guiding them to avail these time-bound exclusive offers.

About Swiggy One and One Lite Membership

Swiggy One and One Lite memberships already provide core benefits such as free delivery and attractive offers on Swiggy Food, Swiggy Instamart, Swiggy Dineout, and Swiggy Genie. Now, with the addition of membership privileges, members can access third-party ephemeral offers like free trials, subscription discounts, and exclusive promotions that add further value to the Swiggy One membership.

Swiggy One Introduces New “Privileges” With Partners Like Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, And More

Director Anees Baroodwale, Pradeep Rawat, Sheena Shahabadi, Ruslan Mumtaz, Avinash Wadhwan were also present

Mumbai. The grand premiere of Hindi feature film “Dhaaak” full of action, thrill and twists was held at Cinepolis Fun Republic Cinema in Mumbai. On this occasion, the film’s hero Mohd Saleem Mullanavar, director Anees Baroodwale, “Gajini” fame actor Pradeep Rawat, heroine Sheena Shahabadi, Ruslan Mumtaz and Avinash Wadhwan were present. Guests included Hemant Rai (Shreya Entertainment), comedian Sunil Pal, Dilip Sen, Sangeeta Tiwari, Shahzad Khan, Panchhi Jalonvi etc. All the guests were welcomed in a royal style with music and this premiere ceremony became a memorable evening.

Excited Saleem Mullanavar, who is making his Bollywood debut with the film Dhaaak, said that I got a lot of support from my family only then I could become a hero. During the shooting of the film, I also got a lot of support from Avinash ji, I got to learn a lot from him. The way director Anees Barudwale has directed the film proves his ability. I hope the audience will like the film.

Avinash Wadhwan praised Saleem Mullanavar’s acting. He also praised the dedication of director Anees Barudwale. Pradeep Rawat, famous as the villain of Gajini, also praised the story of the film Dhaaak and its presentation.

The film’s heroine Sheena Shahabadi looked very beautiful and happy at the premiere. She said that the audience will accept what a good commercial cinema is like by watching Dhaaak. My character will touch the audience.

The action romantic film “Dhaaak” has been released in theaters on 20 September 2024 by Lifeline Enterprises Worldwide. Made under the banner of I am Kings Films International, the film’s director Anees Barudwale has written the screenplay, Nisar Akhtar has written the dialogues. The film has real action. The five songs of the film are of different moods and genres. Jaikara song has become a super hit, famous dance director Lollipop is its choreographer. The film’s lyricists are Sahil Sultanpuri, Ahmed Siddiqui, Rishi Azad, music composers are Vardan Singh, Meet Handa, Sajan Sheikh (Sagar). Nilofer Gesawat, Prithvi Azan, Vaishnavi McDonald, Hemant Chaudhary have also played important roles in the 128-minute film. The film’s promoter is Shabbir Shaikh.

Grand Premiere Of Hindi Feature Film DHAAAK Held In Mumbai, Hero Mohd Saleem Mullanavar And All Guests Welcomed

निर्माता रत्नाकर कुमार और निर्देशक धीरू यादव की फिल्म ‘लॉटरी’ के ट्रेलर में दिखा माही श्रीवास्तव का सीरियल किलर लुक

निर्माता रत्नाकर कुमार की बहुचर्चित भोजपुरी फिल्म ‘लॉटरी’ का शानदार, जानदार और धमाकेदार ट्रेलर वर्ल्डवाइड रिकार्ड्स भोजपुरी के ऑफिसियल यूट्यूब चैनल पर रिलीज कर दिया गया है। 3 मिनिट 8 सेकेंड के इस ट्रेलर में निर्देशक धीरू यादव ने फिल्म की पूरी कहानी को एक माला में जैसे मोतियों को पिरोया जाता है वैसे ही फिल्म के एक एक कलाकार कर चित्रण करके दिखा दिया है कि ये फिल्म दर्शक को एक्शन और इमोशन का तगड़ा झटका देने वाली है। फिल्म का मुख्य किरदार अभिनेत्री माही श्रीवास्तव निभा रही है। जो ट्रेलर में एक तरफ तो गांव की भोली भाली लड़की (दामिनी चौधरी) के रूप में दिखाई गई है। जो अपने ही परिवार में डरी और सहमी सी रहती है और एक समय खुद की जीवन लीला समाप्त करने के लिए फांसी लगाती हुई नजर आती है, वहीं जब उसकी 50 करोड़ की लॉटरी लग जाती है तो वो दुबई में एक आलीशान लाइफ जीती हुई दिखाई देती है। लेकिन ट्रेलर की शुरुआत में ही निर्देशक ने माही को एक सीरियल किलर के रूप दिखा कर फिल्म को एक जबरदस्त ट्विस्ट दे दिया है। जिसमें बताया गया है कि माही श्रीवास्तव ने 22 लोगों का कत्ल किया है। फिल्म के ट्रेलर को बहुत भव्य बनाया गया है जिसमें उत्तर प्रदेश के वाराणसी शहर से लेकर दुबई तक देखने को मिल रहा है।

भोजपुरी फिल्म लॉटरी को लेकर निर्माता रत्नाकर कुमार ने बताया कि यह फिल्म भोजपुरी सिनेमा के दर्शकों के लिए एक विशेष तोहफा है। हमने इस फिल्म को पूरी तरह से पारिवारिक मनोरंजन के साथ साथ मॉर्डन जमाने का टच भी दिया है, जिसमें हर आयु वर्ग के दर्शकों के लिए कुछ न कुछ खास है। फिल्म की कहानी ग्रामीण पृष्ठभूमि से लेकर दुबई तक कि दिखाई गईं है। जो दर्शकों को एक लेवल मनोरंजन प्रदान करेगी। हमारी टीम ने फिल्म की गुणवत्ता और सामग्री पर विशेष ध्यान दिया है, ताकि दर्शकों को एक उच्चस्तरीय सिनेमा अनुभव मिल सके। 

माही श्रीवास्तव ने कहा कि जब से लॉटरी के फर्स्ट लुक आउट हुआ था तभी से मेरे चाहने वाले मुझसे फिल्म के ट्रेलर की रिलीज के बारे में पूछ रहे थे कि लॉटरी का ट्रेलर कब आएगा। अब ट्रेलर रिलीज होते ही दर्शकों का इस पर अच्छा रिस्पांस मिल रहा है। रत्नाकर सर का बहुत बहुत धन्यवाद बाद जिन्होंने मुझे पहले संघर्ष 2, जया और लॉटरी के माध्यम से दर्शकों के दिल मे जगह बनाने का मौका दिया। मेरी वर्ल्डवाइड रिकार्ड्स से और भी फिल्में आने वाली है।

निर्देशक धीरू यादव ने कहा कि ये फिल्म दर्शकों पर अपनी एक अमिट छाप छोड़ने में कामयाब होने वाली है। क्योंकि इसका फिल्मांकन बहुत ही उच्च कोटि का हुआ है।

वर्ल्डवाइड चैनल और जितेंद्र गुलाटी के बैनर तले बन रही निर्माणाधीन फिल्म लॉटरी के निर्माता रत्नाकर कुमार, सह निर्माता निवेदिता कुमार, निर्देशक धीरू यादव, स्पेशल धन्यवाद कुलदीप श्रीवास्तव, राइटर धर्मेंद्र सिंह, म्यूजिक शाहिद खान और धीरू यादव, लिरिक्स राजेश मिश्रा, डीओपी समीर सय्यद, राजन वर्मा(दुबई), प्रिंस कुमार सिंह(दुबई), एडिटर सनी सिंह, बैक ग्राउंड म्यूजिक डीजे भरली,मिक्सिंग इंजीनियर सरोज शर्मा, डीआई निमेष चौधरी, एक्शन इकबाल सुलेमान का है। वहीं फिल्म में माही श्रीवास्तव, अनिल रस्तोगी, संजय पांडे, विनीत विशाल, सुकेश आनंद, संदीप यादव, काजल त्रिपाठी, महेश आचार्य, सोनाली मिश्रा, धर्मेंद्र सिंह, राव रणविजय, ओमी कश्यप, सीमा मोदी, बृजमोहन यादव, योगेश पांडेय, सोनू कुमार सहित कई कलाकार हैं।

निर्माता रत्नाकर कुमार और निर्देशक धीरू यादव की फिल्म ‘लॉटरी’ के ट्रेलर में दिखा माही श्रीवास्तव का सीरियल किलर लुक

The launch event of Tishaq, the new music label founded by Vidhu Ishiqa, was nothing short of spectacular. Held on the same day as Vidhu’s birthday on 4th September 2024 in Mumbai, the event was a perfect blend of celebration and musical brilliance, making it an unforgettable evening for all in attendance.

The highlight of the night was the release of Tishaq’s single, “Khafa Hoon Bewafa Nahi.” This captivating song, penned down by Vidhu Ishiqa herself, showcases the label’s commitment to fresh and evocative music. Sung by the very talented Altamash Faridi, the track’s emotional depth was beautifully delivered, while the poetry recited by Garvit Pandey added a layer of lyrical sophistication. The music, composed by Aamir Raza, created a rich and immersive soundscape that set the tone for the label’s future releases. Celebrities at the event really seemed to like the song’s writing, and were very impressed by its emotional and poetic quality.

The music video featured Vidhu Ishiqa and Aditya Singh as the lead actors and marked their acting debut in the industry. Their performances brought the song’s story to life, adding a captivating visual element to the music.

The event was hosted by Habib Mithiborwala, whose lively and smooth hosting kept the evening running seamlessly. His presence added a special touch to the festivities.

The night was also graced by many big celebrities such as singer Raja Hasan, singer Richa Sharma, singer Altamash Faridi, actor influencer Garvit Pandey and Rhythm Soni, music composer Aamir Raza, music producer Parth Dubey, fashion icon Ratnadeep Lal, producer Tusshar Dhaliwal, singer Ankush Bhardwaj, actor Brinda Parekh, singer Sachin Parihar, singer Priya Raina, singer Sharad Sharma, actor Neetu Wadhwa, producer director Rakesh Sabarwal, model actor Aditya Khurana, music producer Marc D Muse, music producer Piyush Mehroliya, actor Sharhaan Singh, actor Surendra Pal and many more whose attendance added excitement and glamour. The entire team of Khafa Hoon Bewafa Nahi was also present at the event to make it a memorable one. Their presence highlighted the importance of the event and the promising future of Tishaq. Media coverage captured the vibrant atmosphere and the buzz around the new label.

Vidhu’s birthday celebration made the event even more special, with heartfelt toasts, lively music, live performances and a joyful party atmosphere. Adding to the night’s excitement, singer Raja Hasan presented Vidhu with the title “Mukammal Kalakaar” recognizing her outstanding talents in acting, writing, dancing, and singing. This honor celebrated Vidhu’s impressive skills and her contributions to the arts.

Overall, the launch of Tishaq and the release of “Khafa Hoon Bewafa Nahi” were a great success. With standout performances from Altamash Faridi, Garvit Pandey, Aamir Raza, Vidhu Ishiqa, and Aditya Singh, along with excellent hosting by Habib Mithiborwala, Tishaq is set to make a significant impact in the music world.

Vidhu Ishiqa’s Khafa Hoon Bewafa Nahi Launches In A Star Studded Event