Mumbai. April 4, 2026 – The grand inauguration of the Mumbai office of ASS Production Pvt. Ltd. and ST Entertainment took place on April 2, 2026, at S-60, 2nd Floor, Moongipa Arcade, near Ganesh Chowk, D.N. Nagar, Andheri West, Mumbai, where the Chief Guest, Shri Hemant Kumar Rai, was present.

Speaking to the media on the occasion of the inauguration of his production house’s office, Hemant Kumar Rai stated, “We have officially launched ASS Production Pvt. Ltd. Within just a few months, we will commence operations regarding film production and music videos. Everything—from dubbing to chroma shoots—will be handled right here. All work related to music albums and OTT platforms will be undertaken. Several experienced professionals have joined our team. Having reflected upon the mixed experiences—both sweet and bitter—that I encountered over the past years, I am proceeding with great caution and prudence. We also intend to launch our own OTT platform. I had specifically requested Shabbir Shaikh to bring along seasoned veterans to the office, as there is much to be learned from their experience. I would like to express my gratitude to all the guests who have graced this occasion with their presence. Although we have already been producing music videos under the banner of Shreya Music, we previously operated out of Lucknow; now that we have established an office in Mumbai, all production-related activities will be carried out here under my direct supervision.”

Veteran Bollywood music composer Dilip Sen extended his congratulations to Hemant Rai, remarking, “The opening of a production house serves to light the hearths—and provide livelihoods—for hundreds of households. Hemant Rai Ji is a man with a big heart, and he has entered this industry with the intention of making a long-term contribution. Today, the scope and reach of music albums have expanded tremendously.”

Choreographer Pappu Khanna, writer Nisar Akhtar, and actor Abhansh Kumar were also present at the event and offered their heartfelt congratulations to Hemant Rai on the launch of his production house. Here as special guests Babu Bhai Thiba (Treasurer – IMPPA), Hemant Birje (Actor), Sangeeta Tiwari (Actress), Ram Pal (Producer – Ramayan), Sami Siddiqui (Producer – Halla Bol), Ejaz Ahmed (Director), Kamal Ji (Actor), Anil Bohra (International Organizer) and Shabbir Shaikh (Founder – Fortune Lifeline Industry), Sunil Sethi (CMD – Art Media) and Arvind Kumar Vaghela (Rajasthani Super Star) was present.

On this auspicious occasion, a dignified presence of guests was recorded and everyone extended best wishes on the grand inauguration of the Mumbai office of ASS Production Private Limited and ST Entertainment.

The CMD of ASS Production Pvt Ltd. And ST Entertaiment is Hemant Kumar Rai while his team includes D. Tatayya, Nana G Ganta, Dhirendra Singh, Rajesh Singh, K. P. Tiwari Adv, Bikram Chakraborty, Aman Khan, Vishnu Narayan, Bhanu Pratap Singh, Rajesh Srivastava, Thakor Rakesh, Abhishek Upadhyay and Anshika Singh.

Marketing, promotion, publicity agency is Fortune Life Line Media Entertainment.

 

Grand Inauguration Of Shri Hemant Kumar Rai’s Production House, ASS Production Pvt. Ltd., And ST Entertainment’s Mumbai Office With Celebs