The new offering combines the depth of Vedic astrology with AI to help individuals better understand their financial potential and make more informed life decisions.

Bengaluru: Melooha, a Bengaluru-based AI-first astrology platform caters to over 3 million users across 190 countries, announced the launch of Artha Sutram, a personalised Wealth Astrology Report that combines the timeless wisdom of vedic astrology with the power of artificial intelligence to deliver deeper contextual financial insights.

As per Indian philosophy, Artha represents prosperity, purpose, and material well-being, one of the four fundamental pursuits of life. Inspired by this philosophy, Artha Sutram is designed to help individuals  understand their financial journey through the lens of astrology. By analysing an individual’s birth chart, planetary influences, and astrological combinations associated with wealth, career, opportunities, and financial patterns, the report provides personalised guidance tailored to each user’s life path.

While astrology has long been used to understand an individual’s strengths, opportunities, and life cycles, interpreting complex birth charts often requires significant expertise. Artha Sutram bridges this gap to get more personalised insights on the financial journey by using Melooha’s proprietary AI engine to make it more accessible, and easier to understand. Rather than replacing astrology, AI serves as an intelligent assistant that enhances the delivery of personalised astrological guidance at scale.

The launch comes amid rising consumer interest in wealth-focused astrological guidance. On the Melooha platform, wealth-related queries account for nearly 15% of all user questions and have grown by over 50% in the last 12 months, reflecting an increasing demand for personalised insights around financial planning, career growth, and long-term prosperity.

As more individuals seek personalised guidance for important life decisions, astrology is increasingly being viewed as a tool for self-awareness and long-term planning, including financial wellbeing. The trend is particularly pronounced among working professionals, with 65% of users seeking wealth guidance falling in the 25–44 age group individuals in their prime earning and wealth-building years who are increasingly looking for personalised guidance to navigate important financial decisions.

Recognising this shift, Melooha developed Artha Sutram to offer users meaningful astrological insights into their wealth potential, career growth, and financial patterns. The report analyses an individual’s Vedic birth chart to provide personalised insights into wealth yogas, favourable financial periods, career and income potential, along with tailored remedies and guidance, making complex astrological interpretations simple and accessible through AI.

Speaking on the launch, Vikram Labhe, Founder & CEO, Melooha, said:

“For centuries, Vedic astrology has helped people understand different aspects of their lives, including wealth, career, and prosperity. One of the most celebrated figures in this tradition was the legendary astrologer Varahamihira, one of the nine gems in King Vikramaditya’s court, who is said to have been consulted on matters of governance and prosperity. At Melooha, we believe technology should enhance this timeless wisdom, not replace it. Inspired by over 5,000 years of Vedic knowledge, Artha Sutram combines the depth of Vedic astrology with AI to make personalised wealth insights more accessible and relevant for today’s generation. More than just an astrology report, it serves as a personalised financial roadmap that helps individuals identify their wealth strengths, uncover potential income opportunities, understand financial patterns, and navigate their wealth journey with greater clarity, while keeping astrology at the heart of the experience.”

Artha Sutram reflects Melooha’s broader vision of making authentic astrological guidance more accessible through responsible technology. By combining expert astrological principles with AI-driven personalisation, the platform continues to simplify complex astrological interpretations, enabling users to make more informed decisions across various aspects of life while staying rooted in the timeless wisdom of astrology.

Mr. Vikram Labhe, Founder & CEO, Melooha & Artha Sutram

About Melooha

Melooha is an AI-powered life guidance platform that combines artificial intelligence with traditional knowledge to deliver personalised insights across relationships, career, personal growth, and wealth. Serving over 3 million users across 190 countries, Melooha is building AI-powered guidance solutions designed to help individuals make more informed life decisions.

For more information, contact:

Heeta Raina
heeta@moshimoshi.in